Strategic Report - Business Model
Brands
Core Brands
Our three core fabric brands: Bulmers, Magners and Tennent’s, hold a special place in the hearts of regional, national and global drinkers. Tennent’s is Scotland’s favourite beer, Bulmers is Ireland’s No.1 cider and Magners is the No.2 apple cider in the UK and is one of the few truly global apple cider brands.
No.1 beer in Scotland
Tennent’s Lager is brewed to the highest standards using only local Scottish ingredients to create a lager with a crisp taste and refreshingly clean finish. Tennent’s has been made with pride in the heart of Glasgow since 1885, but is famous far beyond its home city. Tennent’s Lager is Scotland’s best-selling lager.
No.1 cider in ROI
Bulmers Original is a premium, traditional blend of 100% Irish cider with an authentic clean and refreshing taste. Only ever made with the finest Irish apples in Clonmel, Co. Tipperary.
Exported to over 60 countries
Magners is a premium, traditional blend of Irish cider with a crisp, refreshing flavour and a natural authentic character. Also in the range is Magners Dark Fruit which offers cider drinkers a fruitier alternative to draught apple.
Brands
Core Brands
Our three core fabric brands: Bulmers, Magners and Tennent’s, hold a special place in the hearts of regional, national and global drinkers. Tennent’s is Scotland’s favourite beer, Bulmers is Ireland’s No.1 cider and Magners is the No.2 apple cider in the UK and is one of the few truly global apple cider brands.
C&C's core brands have resilient revenues, high margins and are strongly cash generative.
Super-premium and craft brands and complete portfolio
Our growing portfolio of super-premium and craft beers and ciders serves the consumer’s increasing demand for diversity, newness and taste. We are targeting that super-premium and craft will represent over 10% of branded revenue in the medium-term through a combination of in-house innovation, international agency and investment in leading craft brands. In addition to super-premium and craft our complete range of brands is designed to meet all the needs of both customers and consumers.
Belgian beer
Heverlee is a premium Belgian Beer, which is endorsed by the Abbey of the order of Prémontré, in the town of Heverlee in Leuven.
Dublin lager
The Five Lamps Dublin Brewery was originally set up in early 2012 beside Dublin’s iconic Five Lamps. Its first beer, Five Lamps Dublin Lager, was launched in September 2012.
Italian lager
Menabrea is from Northern Italy and is matured gently in the perfect temperature of cave cellars for a taste of superior clarity. This pale lager is well balanced between citrus, bitter tones and floral, fruity undertones giving a consistent and refined flavour.
Craft cider
Orchard Pig craft ciders are full of Somerset character and scrumptious tanins found in West Country cider apples.
Other Owned & Agency
Local, niche and speciality brands as well as world premium brands such as Stella Artois, Becks, Budweiser and Corona.
An unrivalled range across Core, Super-Premium and Craft and other owned and agency brands designed to meet the requirements of our broad and diverse customer base across the UK and Ireland.
Route-to-market
C&C’s route-to-market platforms are an integral part of the UK and Ireland hospitality sectors.
Benefits for Customers
Benefits for C&C
Benefits for Suppliers
C&C gives its on-trade customers access to an unrivalled portfolio of local, premium and third-party brands combined with intimate product expertise and insight into evolving consumer tastes.
Route-to-market ownership broadens C&C into a multi-beverage business.
C&C provides a unique route-to-market platform for local and international brand owners, with unrivalled market access to over 35,000 licensed premises across the UK and Ireland.
With over 13,000 SKUs, C&C’s distribution platform provides a comprehensive “one stop shop” for licensed premises owners.
Ensuring the Group participates in evolving consumer trends across multiple drinks categories.
C&C allies intimate knowledge of local and regional markets, with national coverage and economies of scale.
Our national distribution network and economies of scale provide unparalleled coverage, service and value to the benefit of our customers.
C&C’s distribution platforms enhance market access and visibility for its brands.
C&C takes approximately 1 million orders per year across 13,000 SKUs generating unrivalled insight and data for brand-owners on the ever evolving consumer and customer trends.
C&C’s balance sheet strength ensures stability, certainty of supply and access to credit.
Route-to-market complements C&C’s portfolio of local champion brands.
C&C provides an open-access, stable platform to all brand-owners – large and small.
Benefits for Customers
C&C gives its on-trade customers access to an unrivalled portfolio of local, premium and third-party brands combined with intimate product expertise and insight into evolving consumer tastes.
With over 13,000 SKUs, C&C’s distribution platform provides a comprehensive “one stop shop” for licensed premises owners.
Our national distribution network and economies of scale provide unparalleled coverage, service and value to the benefit of our customers.
C&C’s balance sheet strength ensures stability, certainty of supply and access to credit.
Benefits for C&C
Route-to-market ownership broadens C&C into a multi-beverage business.
Ensuring the Group participates in evolving consumer trends across multiple drinks categories.
C&C’s distribution platforms enhance market access and visibility for its brands.
Route-to-market complements C&C’s portfolio of local champion brands.
Benefits for Suppliers
C&C provides a unique route-to-market platform for local and international brand owners, with unrivalled market access to over 35,000 licensed premises across the UK and Ireland.
C&C allies intimate knowledge of local and regional markets, with national coverage and economies of scale.
C&C takes approximately 1 million orders per year across 13,000 SKUs generating unrivalled insight and data for brand-owners on the ever evolving consumer and customer trends.
C&C provides an open-access, stable platform to all brand-owners – large and small.
Scale
C&C has unrivalled size, scale and distribution reach across attractive on-trade drinks markets in Ireland and UK.
No.1 Drinks distributor on
Island of Ireland
Ireland Market Value: €5.4bn
(ROI alcoholic drinks)
2019 growth +0.3%
10k licensed premises in Ireland
No.1 Drinks distributor in
Scotland and GB
UK Market Value: €53.4bn
2019 growth +1.5%
119k licensed premises in GB
(of which 11k in Scotland)